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BrightLocal MCP server for AI agents.

actionlake is an MCP gateway: one remote MCP server that connects Claude and other MCP clients to BrightLocal and the rest of your systems. It gives your agent 94 BrightLocal actions (49 reads, 34 writes and 11 that wait for a confirmation) and holds the BrightLocal credential itself, so the agent never does. It paces BrightLocal's limits and records every call.

Connect BrightLocal freeSee pricing

100,000 free calls a month. No card, no email, no password: press Start a free sandbox on the next screen and keep the key it shows you.

claude mcp add --transport http actionlake https://connect.actionlake.com/mcp
the first call
do {  action: "brightlocal.clients.list",  intent: "check which BrightLocal account is connected"}# Find Clients · read · 1 upstream call
  • 94actionsin one signed file
  • 49readlook, never change
  • 34writecreate and update
  • 11wait for a yesdestructive, confirmed first

Set up

Connect BrightLocal in three steps.

  1. 01

    Add actionlake to Claude.

    Run the command once in Claude Code; its consent page can create a free sandbox: 100,000 calls a month, no card. In the Claude app, add a custom connector with the URL below and paste your key on the consent page. Creating a new sandbox from the Claude app is not yet tested by us.

    https://connect.actionlake.com/mcp
  2. 02

    Connect BrightLocal.

    API key. No consent screen: your agent can connect it for you, but the key then passes through your chat. To keep it out of the model's context, paste it in the console instead. actionlake stores what you paste write-only, sealed under your tenant's key.

    • api_keyBrightLocal API key
    account { op: "connections.requirements", service: "brightlocal" }
# free: exactly what to paste, and what is found for you
  3. 03

    Make the first call. Check before a write.

    Ask in plain words; Claude picks the action. Before anything changes, check validates the call and prices it, for free.

    do    { action: "brightlocal.clients.list" }# find clients · read · 1 upstream callcheck { action: "brightlocal.clients.create", input: { … } }# free: inputs, permissions, cost and confirmations, nothing sent

BrightLocal at a glance

Sign-in
API key. No consent screen: your agent can connect it for you, but the key then passes through your chat. To keep it out of the model's context, paste it in the console instead.
You provide
api_key
Limits we pace to
300 calls a minute, per connection
API covered
BrightLocal (local SEO: locations, rank tracking, search grid, reputation, citations, listings and AI visibility) API BrightLocal Management APIs v1 and Data APIs v1 (OpenAPI 3.1, developer.brightlocal.com)api.brightlocal.com
Built from
BrightLocal's documentation, read 23 October 2026developer.brightlocal.comdeveloper.brightlocal.com
Service file
Version 1.0.0, signed (Ed25519)
Cached reads
48 of 49 reads, for up to an hour; a write clears what it affects
Shared entities
2, so ask can line BrightLocal up with your other systems
Data
Processed and stored in Sydney, Australia. No US region yet

Capabilities

What an AI agent can do in BrightLocal.

94 actions in 15 areas. Every one carries its effect, so a key can allow the reads and hold the rest.

  • 49readlook, never change
  • 34writecreate and update
  • 11destructivewait for a confirmation

  1. Local search grid

    14

    10 read · 3 write · 1 destructive

    Find Reports · Create Report · Get Report · Update Report

  2. Local AI visibility

    11

    7 read · 3 write · 1 destructive

    Find Reports · Create Report · Get Report · Update Report

  3. Locations

    11

    2 read · 6 write · 3 destructive

    Find Locations · Create Location · Get Location · Update Location

  4. Citation builder

    9

    4 read · 4 write · 1 destructive

    Create Campaign · Create Secondary Campaign · Find Campaigns · Confirm Campaign

  5. Local rank tracker

    8

    4 read · 3 write · 1 destructive

    Find Reports · Create Report · Get Report · Update Report

  6. Reputation manager

    8

    4 read · 3 write · 1 destructive

    Find Reports · Create Report · Get Report · Update Report

  7. Connections

    7

    4 read · 2 write · 1 destructive

    List GBP Locations for an Account Group · Connect GBP Location · Initiate GBP OAuth Flow · Get GBP Account Info

  8. Active sync

    5

    1 read · 3 write · 1 destructive

    Active Sync Change Alerts · Accept Active Sync Change Alert · Reject Active Sync Change Alert · Enable or Disable Active Sync for an Integration

7 more areas · 21 actions
  • Clients 5
  • Listings API 5
  • Rankings API 5
  • AI insights 3
  • Business categories 1
  • Time options 1
  • White label profiles 1

Top actions

The BrightLocal API, shaped for agents.

The ids your agent types, what each does, and the one name it shares with other systems. 15 of BrightLocal's 15 action names are shared with at least one other connector, so an agent learns them once.

ActionWhat it doesEffectSame name in
brightlocal.clients.listFind ClientsReturns a paginated list of clients belonging to the authenticated customer.readcrm.company.list162 connectors
brightlocal.locations.listFind LocationsFind locations by query string, country and/or proximity to geo coordinates.readcrm.location.list48 connectors
brightlocal.clients.createCreate ClientCreates a new client for the authenticated customer.writecrm.company.create142 connectors
brightlocal.locations.createCreate LocationCreate a new location.writecrm.location.create41 connectors
brightlocal.clients.deleteDelete ClientDeletes the specified client.destructivecrm.company.delete119 connectors
brightlocal.rm_reports.listFind ReportsReturns a paginated list of the account's Reputation Manager reports, optionally filtered to a single location.readanalytics.report.list37 connectors
brightlocal.listings.findFind ProfileSubmit a search business listing request to the selected directory.writethis connector
brightlocal.listings.fetchFetch ProfileSubmit a request to fetch a business listing using its URL.writethis connector
brightlocal.rm_reports.runRun Report (rerun)Triggers an on-demand re-run of a Reputation Manager report.writethis connector
brightlocal.lrt_reports.runRun ReportTriggers an on-demand run of a Local Rank Tracker report.writethis connector
brightlocal.lsg_reports.runRun Report (rerun)Triggers an on-demand re-run of a Local Search Grid report.writethis connector
brightlocal.rankings.searchCreate Search Rankings RequestSubmit a search ranking request to major search engines and their local variants, namely Google, Google (as Mobile), Google Local Finder, Bing and Bing Local.writethis connector

Try it

Prompts to paste into Claude.

Each one names the BrightLocal actions it will call, so you know what it reads and what it changes before you send it.

  1. Readread

    List the companies in BrightLocal and flag likely duplicates by name or domain.

    callsbrightlocal.clients.list

  2. Writewrite

    Create Client in BrightLocal. Show me exactly what you will send before you save it.

    callsbrightlocal.clients.create

  3. Across systemsread

    Which BrightLocal companies have invoices in ConnectWise PSA, and how many each?

    callsbrightlocal.clients.listconnectwise_manage.invoices.list

Across your systems

BrightLocal, joined to the rest of your business.

One ask fetches from BrightLocal and another system, joins the rows on the same customer on our side, and hands your agent the answer, not every row.

  • Which BrightLocal companies have invoices in ConnectWise PSA, and how many each?

    brightlocal.clients.list + connectwise_manage.invoices.list, on crm.company · ConnectWise PSA

  • Which BrightLocal companies have invoices in NetSuite, and how many each?

    brightlocal.clients.list + netsuite.views.invoices, on crm.company · NetSuite

Also mapped by other connectorscrm.company 227crm.location 49
ask
ask {  intent: "which BrightLocal companies have invoices in ConnectWise PSA, and how many each",  steps: [    { action: "brightlocal.clients.list", as: "co", input: {}, limit: 100, max_pages: 5 },    { action: "connectwise_manage.invoices.list", as: "inv", input: {}, limit: 100, max_pages: 5 },    { join: {        left: "co",        right: "inv",        on: "crm.company",        group_by: "co.name",        select: ["co.name", "count(inv.id) as invoices"]    } }  ]}
Example. Run it through check first: it validates the steps and prices them, and it is free.

Governance for BrightLocal

Destructive actions wait for a yes.

11 BrightLocal actions are destructive. These are all of them:

  • Delete Clientbrightlocal.clients.delete
  • Delete Locationbrightlocal.locations.delete
  • Delete Reportbrightlocal.rm_reports.delete
  • Delete Reportbrightlocal.lrt_reports.delete
  • Delete Reportbrightlocal.lsg_reports.delete
  • Delete Reportbrightlocal.ai_visibility_reports.delete
  • Delete Logobrightlocal.location_logo.delete
  • Remove GBP Connectionbrightlocal.gbp_connections.remove
  • Delete Photobrightlocal.location_photos.delete
  • Delete Campaignbrightlocal.citation_campaigns.delete
  • Cancel Active Sync Requestbrightlocal.active_sync_requests.cancel

A destructive action runs only with confirm: true. Under the human policy the agent cannot confirm for itself: the run stops until a named person approves, in the console or from a signed link in an email. The cap on a key is refused before the call is sent, never after.

dobrightlocal.clients.deleteconfirm_policy: human

Delete Client?

intent: the user asked me to delete Client

run suspended · waiting for a named person · key brightlocal-agent cannot confirm itself
In the console, or from an emailed signed link.
a key for this connector
account {  op: "keys.create", name: "brightlocal-agent",  allowed_actions: ["brightlocal.*"], cap_calls: 2000,  confirm_policy: "human_for_writes",  approval_rules: [    { match: "brightlocal.clients.delete", approver: "[email protected]" },    { match: "brightlocal.locations.delete", approver: "[email protected]" },    { match: "brightlocal.rm_reports.delete", approver: "[email protected]" }  ]}
Illustrative. Scoped to BrightLocal only, capped at 2,000 upstream calls, every write confirmed, and the destructive ones approved by a named person.

Cost

What BrightLocal costs on actionlake.

Every BrightLocal action is one upstream call, the only thing actionlake bills. Searching, check, cost, account and any call BrightLocal refused with 401, 403, 429 or a 5xx are free. Paid plans start at US$49 a month for 250,000 calls, with overage from US$0.30 down to US$0.18 per 1,000.

  • 1upstream call per actionall 94 BrightLocal actions
  • 94actions pageeach page of a long list is one call
  • 48reads can be cacheda cache hit costs nothing
  • 100,000calls a month, freepaid plans from US$49 a month for 250,000

See pricing

Action index

Every BrightLocal action.

94 actions by area: the id your agent calls, what it does, and its effect.

Local search grid14
  • brightlocal.lsg_credits.getGet Credit Balanceread
  • brightlocal.lsg_keyword_runs.getGet Report Runread
  • brightlocal.lsg_keyword_runs.get_latestGet Latest Runread
  • brightlocal.lsg_keyword_runs.listGet Report Runsread
  • brightlocal.lsg_reports.createCreate Reportwrite
  • brightlocal.lsg_reports.deleteDelete Reportdestructive
  • brightlocal.lsg_reports.getGet Reportread
  • brightlocal.lsg_reports.listFind Reportsread
  • brightlocal.lsg_reports.runRun Report (rerun)write
  • brightlocal.lsg_reports.updateUpdate Reportwrite
  • brightlocal.lsg_run_competitors.getGet Competitor Rankingsread
  • brightlocal.lsg_run_competitors.get_latestGet Latest Competitor Rankingsread
  • brightlocal.lsg_run_competitors.listGet Competitorsread
  • brightlocal.lsg_run_points.getGet Point Resultsread
Local AI visibility11
  • brightlocal.ai_visibility_reports.createCreate Reportwrite
  • brightlocal.ai_visibility_reports.deleteDelete Reportdestructive
  • brightlocal.ai_visibility_reports.getGet Reportread
  • brightlocal.ai_visibility_reports.listFind Reportsread
  • brightlocal.ai_visibility_reports.runRun Reportwrite
  • brightlocal.ai_visibility_reports.updateUpdate Reportwrite
  • brightlocal.ai_visibility_runs.compareCompare Two Runsread
  • brightlocal.ai_visibility_runs.compare_previousCompare Run With Previous Runread
  • brightlocal.ai_visibility_runs.getGet Report Runread
  • brightlocal.ai_visibility_runs.get_latestGet Latest Runread
  • brightlocal.ai_visibility_runs.listGet Report Runsread
Locations11
  • brightlocal.location_logo.deleteDelete Logodestructive
  • brightlocal.location_logo.uploadUpload Logowrite
  • brightlocal.location_photos.deleteDelete Photodestructive
  • brightlocal.location_photos.uploadUpload Photowrite
  • brightlocal.locations.createCreate Locationwrite
  • brightlocal.locations.create_from_maps_urlCreate Location from Maps URLwrite
  • brightlocal.locations.create_from_place_idCreate Location from Place IDwrite
  • brightlocal.locations.deleteDelete Locationdestructive
  • brightlocal.locations.getGet Locationread
  • brightlocal.locations.listFind Locationsread
  • brightlocal.locations.updateUpdate Locationwrite
Citation builder9
  • brightlocal.citation_campaigns.confirmConfirm Campaignwrite
  • brightlocal.citation_campaigns.createCreate Campaignwrite
  • brightlocal.citation_campaigns.create_secondaryCreate Secondary Campaignwrite
  • brightlocal.citation_campaigns.deleteDelete Campaigndestructive
  • brightlocal.citation_campaigns.getGet Campaignread
  • brightlocal.citation_campaigns.listFind Campaignsread
  • brightlocal.citation_campaigns.lookupGet Campaign Lookup Resultread
  • brightlocal.citation_campaigns.updateUpdate Campaignwrite
  • brightlocal.citation_credits.getGet Credit Balanceread
Local rank tracker8
  • brightlocal.lrt_report_history.listGet Report Historyread
  • brightlocal.lrt_report_results.getGet Report Resultread
  • brightlocal.lrt_reports.createCreate Reportwrite
  • brightlocal.lrt_reports.deleteDelete Reportdestructive
  • brightlocal.lrt_reports.getGet Reportread
  • brightlocal.lrt_reports.listFind Reportsread
  • brightlocal.lrt_reports.runRun Reportwrite
  • brightlocal.lrt_reports.updateUpdate Reportwrite
Reputation manager8
  • brightlocal.rm_reports.createCreate Reportwrite
  • brightlocal.rm_reports.deleteDelete Reportdestructive
  • brightlocal.rm_reports.getGet Reportread
  • brightlocal.rm_reports.listFind Reportsread
  • brightlocal.rm_reports.runRun Report (rerun)write
  • brightlocal.rm_reports.updateUpdate Reportwrite
  • brightlocal.rm_reviews.listGet Reviewsread
  • brightlocal.rm_supported_directories.listGet Supported Directoriesread
Connections7
  • brightlocal.gbp_account_group_locations.listList GBP Locations for an Account Groupread
  • brightlocal.gbp_accounts.getGet GBP Account Inforead
  • brightlocal.gbp_connections.connectConnect GBP Locationwrite
  • brightlocal.gbp_connections.getGet GBP Connection Inforead
  • brightlocal.gbp_connections.removeRemove GBP Connectiondestructive
  • brightlocal.gbp_oauth.initiateInitiate GBP OAuth Flowwrite
  • brightlocal.gbp_oauth.statusGet GBP OAuth Statusread
Active sync5
  • brightlocal.active_sync_alerts.acceptAccept Active Sync Change Alertwrite
  • brightlocal.active_sync_alerts.listActive Sync Change Alertsread
  • brightlocal.active_sync_alerts.rejectReject Active Sync Change Alertwrite
  • brightlocal.active_sync_requests.cancelCancel Active Sync Requestdestructive
  • brightlocal.active_sync_settings.switchEnable or Disable Active Sync for an Integrationwrite
Clients5
  • brightlocal.clients.createCreate Clientwrite
  • brightlocal.clients.deleteDelete Clientdestructive
  • brightlocal.clients.getGet Clientread
  • brightlocal.clients.listFind Clientsread
  • brightlocal.clients.updateUpdate Clientwrite
Listings API5
  • brightlocal.listings.fetchFetch Profilewrite
  • brightlocal.listings.findFind Profilewrite
  • brightlocal.listings_directories.listGet All Directoriesread
  • brightlocal.listings_directories.list_by_countryGet All Directories by Countryread
  • brightlocal.listings_results.getGet Resultsread
Rankings API5
  • brightlocal.data_locations.searchFind Locationsread
  • brightlocal.rankings.searchCreate Search Rankings Requestwrite
  • brightlocal.rankings_results.getGet Rankings Resultsread
  • brightlocal.search_volume.searchCreate MSV Search Requestwrite
  • brightlocal.search_volume_results.getGet MSV Resultsread
AI insights3
  • brightlocal.ai_insights.preparePreparewrite
  • brightlocal.ai_insights.recommendationsGet Recommendationsread
  • brightlocal.ai_insights.statusGet Statusread
Business categories1
  • brightlocal.business_categories.listGet Business Categoriesread
Time options1
  • brightlocal.time_options.getGet Time Optionsread
White label profiles1
  • brightlocal.white_label_profiles.listGet White Label Profilesread

Questions

The BrightLocal MCP server, answered.

Is there a BrightLocal MCP server for Claude?

Yes. actionlake is an MCP gateway: a remote MCP server that gives Claude, or another MCP client, 94 BrightLocal actions across local search grid, local AI visibility, locations and citation builder, through the same eight tools it uses for every other connector. actionlake is independent; it is not made or endorsed by BrightLocal.

What do I need to connect BrightLocal?

BrightLocal API key. The free call account { op: "connections.requirements", service: "brightlocal" } lists exactly what to paste.

Can an AI agent delete or change things in BrightLocal?

Only if its key allows it, and only with an explicit confirmation. 11 BrightLocal actions are destructive, including delete Client, delete Location and delete Report. Each runs only with confirm: true. Under the human confirm policy, or an approval rule on the key, the run waits until a named person approves it.

Will an AI agent use up my BrightLocal API limit?

actionlake paces every call to the limits in the BrightLocal service file: 300 calls a minute per connection. Repeated reads are answered from cache (48 BrightLocal actions can be), which never reaches BrightLocal.

What does a BrightLocal action cost?

One upstream call, the only unit actionlake bills. A list that pages bills one call per page (94 BrightLocal actions page). Cache hits, searches, dry runs and calls BrightLocal refused with 401, 403, 429 or a 5xx are free. The Free plan includes 100,000 calls a month with no card. Paid plans start at US$49 a month for 250,000 calls, with overage from US$0.30 down to US$0.18 per 1,000.

Which BrightLocal API does it cover?

The BrightLocal (local SEO: locations, rank tracking, search grid, reputation, citations, listings and AI visibility) API BrightLocal Management APIs v1 and Data APIs v1 (OpenAPI 3.1, developer.brightlocal.com) at api.brightlocal.com. It is built from BrightLocal's documentation as read on 23 October 2026. 94 actions in 15 areas, each one in the signed service file (version 1.0.0).

Can I combine BrightLocal with my other systems?

Yes. ask joins BrightLocal to ConnectWise PSA or NetSuite on the same customer and returns the answer rather than every row. BrightLocal maps crm.company, which 227 other connectors also map.

Does actionlake keep my BrightLocal data, and where?

actionlake processes and stores data in Sydney, Australia; there is no US region yet. Reads may be cached for up to an hour, and a write clears the reads it affects. Each run's request and response is kept, sealed, for your plan's trace window: 1 day on Free, 3 days on Starter, 7 days on Pro, 14 days on Team, 30 days on Business and 30 days on Enterprise. Your BrightLocal credential is sealed under your tenant's key, never logged and never returned. Your traffic is not used to train models.

Which AI clients can use it?

Claude Code, tested by us end to end, and the Claude app as a custom connector, tested by us with an existing key. Other MCP clients that support remote servers over Streamable HTTP (MCP revisions 2025-06-18 and 2025-11-25) and OAuth dynamic client registration, or a bearer header, should connect the same way; we have not tested them. Or plain REST, under the same action names.

More connectors like BrightLocal

Shares the most action names with

Joins with, on shared entities

Browse

actionlake is independent. It is not made or endorsed by BrightLocal; the name is the vendor's own. Counts are from the BrightLocal service file, version 1.0.0.

Give your agent BrightLocal today.

Connect BrightLocal freeSee pricing

Start free - 100,000 calls/month, no card. No signup. Hard caps on every key. Cached answers are free.