--- title: "BrightLocal MCP server for AI agents - actionlake" description: "Give Claude 94 BrightLocal actions through one MCP server: local search grid. Your agent never holds the credential. 100,000 calls a month free." canonical: https://actionlake.com/connectors/brightlocal updated: 2026-10-23 --- Connectors · Marketing & media # BrightLocal MCP server for AI agents. actionlake is an MCP gateway: one remote MCP server that connects Claude and other MCP clients to BrightLocal and the rest of your systems. It gives your agent 94 BrightLocal actions (49 reads, 34 writes and 11 that wait for a confirmation) and holds the BrightLocal credential itself, so the agent never does. It paces BrightLocal's limits and records every call. [Connect BrightLocal free](https://actionlake.com/console?start=sandbox) [See pricing](https://actionlake.com/pricing) 100,000 free calls a month. No card, no email, no password: press Start a free sandbox on the next screen and keep the key it shows you. `claude mcp add --transport http actionlake https://connect.actionlake.com/mcp` the first call ``` do { action: "brightlocal.clients.list", intent: "check which BrightLocal account is connected" } # Find Clients · read · 1 upstream call ``` - 94 actions in one signed file - 49 read look, never change - 34 write create and update - 11 wait for a yes destructive, confirmed first Set up ## Connect BrightLocal in three steps. 1. 01 ### Add actionlake to Claude. Run the command once in Claude Code; its consent page can create a free sandbox: 100,000 calls a month, no card. In the Claude app, add a custom connector with the URL below and paste your key on the consent page. Creating a new sandbox from the Claude app is not yet tested by us. `https://connect.actionlake.com/mcp` 2. 02 ### Connect BrightLocal. API key. No consent screen: your agent can connect it for you, but the key then passes through your chat. To keep it out of the model's context, paste it in the console instead. actionlake stores what you paste write-only, sealed under your tenant's key. - `api_key` BrightLocal API key ``` account { op: "connections.requirements", service: "brightlocal" } # free: exactly what to paste, and what is found for you ``` 3. 03 ### Make the first call. Check before a write. Ask in plain words; Claude picks the action. Before anything changes, `check` validates the call and prices it, for free. ``` do { action: "brightlocal.clients.list" } # find clients · read · 1 upstream call check { action: "brightlocal.clients.create", input: { … } } # free: inputs, permissions, cost and confirmations, nothing sent ``` BrightLocal at a glance **Sign-in** API key. No consent screen: your agent can connect it for you, but the key then passes through your chat. To keep it out of the model's context, paste it in the console instead. **You provide** `api_key` **Limits we pace to** 300 calls a minute, per connection **API covered** BrightLocal (local SEO: locations, rank tracking, search grid, reputation, citations, listings and AI visibility) API BrightLocal Management APIs v1 and Data APIs v1 (OpenAPI 3.1, developer.brightlocal.com)`api.brightlocal.com` **Built from** BrightLocal's documentation, read 23 October 2026[developer.brightlocal.com](https://developer.brightlocal.com/docs/management-apis/a8chirfprjb2p-locations) [developer.brightlocal.com](https://developer.brightlocal.com/docs/data-apis/8owbgtne72ygc-listings-api) **Service file** Version 1.0.0, signed (Ed25519) **Cached reads** 48 of 49 reads, for up to an hour; a write clears what it affects **Shared entities** 2, so ask can line BrightLocal up with your other systems **Data** Processed and stored in Sydney, Australia. No US region yet Capabilities ## What an AI agent can do in BrightLocal. 94 actions in 15 areas. Every one carries its effect, so a key can allow the reads and hold the rest. - **49** read look, never change - **34** write create and update - **11** destructive wait for a confirmation 1. ### Local search grid 14 10 read · 3 write · 1 destructive Find Reports · Create Report · Get Report · Update Report 2. ### Local AI visibility 11 7 read · 3 write · 1 destructive Find Reports · Create Report · Get Report · Update Report 3. ### Locations 11 2 read · 6 write · 3 destructive Find Locations · Create Location · Get Location · Update Location 4. ### Citation builder 9 4 read · 4 write · 1 destructive Create Campaign · Create Secondary Campaign · Find Campaigns · Confirm Campaign 5. ### Local rank tracker 8 4 read · 3 write · 1 destructive Find Reports · Create Report · Get Report · Update Report 6. ### Reputation manager 8 4 read · 3 write · 1 destructive Find Reports · Create Report · Get Report · Update Report 7. ### Connections 7 4 read · 2 write · 1 destructive List GBP Locations for an Account Group · Connect GBP Location · Initiate GBP OAuth Flow · Get GBP Account Info 8. ### Active sync 5 1 read · 3 write · 1 destructive Active Sync Change Alerts · Accept Active Sync Change Alert · Reject Active Sync Change Alert · Enable or Disable Active Sync for an Integration **7 more areas · 21 actions** - Clients **5** - Listings API **5** - Rankings API **5** - AI insights **3** - Business categories **1** - Time options **1** - White label profiles **1** Top actions ## The BrightLocal API, shaped for agents. The ids your agent types, what each does, and the one name it shares with other systems. 15 of BrightLocal's 15 action names are shared with at least one other connector, so an agent learns them once. | Action | What it does | Effect | Same name in | | --- | --- | --- | --- | | `brightlocal.clients.list` Find Clients | Returns a paginated list of clients belonging to the authenticated customer. | read | `crm.company.list` 162 connectors | | `brightlocal.locations.list` Find Locations | Find locations by query string, country and/or proximity to geo coordinates. | read | `crm.location.list` 48 connectors | | `brightlocal.clients.create` Create Client | Creates a new client for the authenticated customer. | write | `crm.company.create` 142 connectors | | `brightlocal.locations.create` Create Location | Create a new location. | write | `crm.location.create` 41 connectors | | `brightlocal.clients.delete` Delete Client | Deletes the specified client. | destructive | `crm.company.delete` 119 connectors | | `brightlocal.rm_reports.list` Find Reports | Returns a paginated list of the account's Reputation Manager reports, optionally filtered to a single location. | read | `analytics.report.list` 37 connectors | | `brightlocal.listings.find` Find Profile | Submit a search business listing request to the selected directory. | write | this connector | | `brightlocal.listings.fetch` Fetch Profile | Submit a request to fetch a business listing using its URL. | write | this connector | | `brightlocal.rm_reports.run` Run Report (rerun) | Triggers an on-demand re-run of a Reputation Manager report. | write | this connector | | `brightlocal.lrt_reports.run` Run Report | Triggers an on-demand run of a Local Rank Tracker report. | write | this connector | | `brightlocal.lsg_reports.run` Run Report (rerun) | Triggers an on-demand re-run of a Local Search Grid report. | write | this connector | | `brightlocal.rankings.search` Create Search Rankings Request | Submit a search ranking request to major search engines and their local variants, namely Google, Google (as Mobile), Google Local Finder, Bing and Bing Local. | write | this connector | Try it ## Prompts to paste into Claude. Each one names the BrightLocal actions it will call, so you know what it reads and what it changes before you send it. 1. Read read List the companies in BrightLocal and flag likely duplicates by name or domain. calls `brightlocal.clients.list` 2. Write write Create Client in BrightLocal. Show me exactly what you will send before you save it. calls `brightlocal.clients.create` 3. Across systems read Which BrightLocal companies have invoices in ConnectWise PSA, and how many each? calls `brightlocal.clients.list` `connectwise_manage.invoices.list` Across your systems ## BrightLocal, joined to the rest of your business. One `ask` fetches from BrightLocal and another system, joins the rows on the same customer on our side, and hands your agent the answer, not every row. - Which BrightLocal companies have invoices in ConnectWise PSA, and how many each? `brightlocal.clients.list` + `connectwise_manage.invoices.list`, on `crm.company` · [ConnectWise PSA](https://actionlake.com/connectors/connectwise-psa) - Which BrightLocal companies have invoices in NetSuite, and how many each? `brightlocal.clients.list` + `netsuite.views.invoices`, on `crm.company` · [NetSuite](https://actionlake.com/connectors/netsuite) Also mapped by other connectors `crm.company` **227** `crm.location` **49** ask ``` ask { intent: "which BrightLocal companies have invoices in ConnectWise PSA, and how many each", steps: [ { action: "brightlocal.clients.list", as: "co", input: {}, limit: 100, max_pages: 5 }, { action: "connectwise_manage.invoices.list", as: "inv", input: {}, limit: 100, max_pages: 5 }, { join: { left: "co", right: "inv", on: "crm.company", group_by: "co.name", select: ["co.name", "count(inv.id) as invoices"] } } ] } ``` Example. Run it through check first: it validates the steps and prices them, and it is free. Governance for BrightLocal ## Destructive actions wait for a yes. 11 BrightLocal actions are destructive. These are all of them: - Delete Client `brightlocal.clients.delete` - Delete Location `brightlocal.locations.delete` - Delete Report `brightlocal.rm_reports.delete` - Delete Report `brightlocal.lrt_reports.delete` - Delete Report `brightlocal.lsg_reports.delete` - Delete Report `brightlocal.ai_visibility_reports.delete` - Delete Logo `brightlocal.location_logo.delete` - Remove GBP Connection `brightlocal.gbp_connections.remove` - Delete Photo `brightlocal.location_photos.delete` - Delete Campaign `brightlocal.citation_campaigns.delete` - Cancel Active Sync Request `brightlocal.active_sync_requests.cancel` A destructive action runs only with `confirm: true`. Under the `human` policy the agent cannot confirm for itself: the run stops until a named person approves, in the console or from a signed link in an email. The cap on a key is refused before the call is sent, never after. do brightlocal.clients.delete confirm_policy: **human** Delete Client? **intent:** the user asked me to delete Client run suspended · waiting for a named person · key _brightlocal-agent_ cannot confirm itself In the console, or from an emailed signed link. a key for this connector ``` account { op: "keys.create", name: "brightlocal-agent", allowed_actions: ["brightlocal.*"], cap_calls: 2000, confirm_policy: "human_for_writes", approval_rules: [ { match: "brightlocal.clients.delete", approver: "lead@example.com" }, { match: "brightlocal.locations.delete", approver: "lead@example.com" }, { match: "brightlocal.rm_reports.delete", approver: "lead@example.com" } ] } ``` Illustrative. Scoped to BrightLocal only, capped at 2,000 upstream calls, every write confirmed, and the destructive ones approved by a named person. Cost ## What BrightLocal costs on actionlake. Every BrightLocal action is one upstream call, the only thing actionlake bills. Searching, `check`, `cost`, `account` and any call BrightLocal refused with 401, 403, 429 or a 5xx are free. Paid plans start at US$49 a month for 250,000 calls, with overage from US$0.30 down to US$0.18 per 1,000. - 1 upstream call per action all 94 BrightLocal actions - 94 actions page each page of a long list is one call - 48 reads can be cached a cache hit costs nothing - 100,000 calls a month, free paid plans from US$49 a month for 250,000 [See pricing](https://actionlake.com/pricing) Action index ## Every BrightLocal action. 94 actions by area: the id your agent calls, what it does, and its effect. **Local search grid 14** - `brightlocal.lsg_credits.get` Get Credit Balance read - `brightlocal.lsg_keyword_runs.get` Get Report Run read - `brightlocal.lsg_keyword_runs.get_latest` Get Latest Run read - `brightlocal.lsg_keyword_runs.list` Get Report Runs read - `brightlocal.lsg_reports.create` Create Report write - `brightlocal.lsg_reports.delete` Delete Report destructive - `brightlocal.lsg_reports.get` Get Report read - `brightlocal.lsg_reports.list` Find Reports read - `brightlocal.lsg_reports.run` Run Report (rerun) write - `brightlocal.lsg_reports.update` Update Report write - `brightlocal.lsg_run_competitors.get` Get Competitor Rankings read - `brightlocal.lsg_run_competitors.get_latest` Get Latest Competitor Rankings read - `brightlocal.lsg_run_competitors.list` Get Competitors read - `brightlocal.lsg_run_points.get` Get Point Results read **Local AI visibility 11** - `brightlocal.ai_visibility_reports.create` Create Report write - `brightlocal.ai_visibility_reports.delete` Delete Report destructive - `brightlocal.ai_visibility_reports.get` Get Report read - `brightlocal.ai_visibility_reports.list` Find Reports read - `brightlocal.ai_visibility_reports.run` Run Report write - `brightlocal.ai_visibility_reports.update` Update Report write - `brightlocal.ai_visibility_runs.compare` Compare Two Runs read - `brightlocal.ai_visibility_runs.compare_previous` Compare Run With Previous Run read - `brightlocal.ai_visibility_runs.get` Get Report Run read - `brightlocal.ai_visibility_runs.get_latest` Get Latest Run read - `brightlocal.ai_visibility_runs.list` Get Report Runs read **Locations 11** - `brightlocal.location_logo.delete` Delete Logo destructive - `brightlocal.location_logo.upload` Upload Logo write - `brightlocal.location_photos.delete` Delete Photo destructive - `brightlocal.location_photos.upload` Upload Photo write - `brightlocal.locations.create` Create Location write - `brightlocal.locations.create_from_maps_url` Create Location from Maps URL write - `brightlocal.locations.create_from_place_id` Create Location from Place ID write - `brightlocal.locations.delete` Delete Location destructive - `brightlocal.locations.get` Get Location read - `brightlocal.locations.list` Find Locations read - `brightlocal.locations.update` Update Location write **Citation builder 9** - `brightlocal.citation_campaigns.confirm` Confirm Campaign write - `brightlocal.citation_campaigns.create` Create Campaign write - `brightlocal.citation_campaigns.create_secondary` Create Secondary Campaign write - `brightlocal.citation_campaigns.delete` Delete Campaign destructive - `brightlocal.citation_campaigns.get` Get Campaign read - `brightlocal.citation_campaigns.list` Find Campaigns read - `brightlocal.citation_campaigns.lookup` Get Campaign Lookup Result read - `brightlocal.citation_campaigns.update` Update Campaign write - `brightlocal.citation_credits.get` Get Credit Balance read **Local rank tracker 8** - `brightlocal.lrt_report_history.list` Get Report History read - `brightlocal.lrt_report_results.get` Get Report Result read - `brightlocal.lrt_reports.create` Create Report write - `brightlocal.lrt_reports.delete` Delete Report destructive - `brightlocal.lrt_reports.get` Get Report read - `brightlocal.lrt_reports.list` Find Reports read - `brightlocal.lrt_reports.run` Run Report write - `brightlocal.lrt_reports.update` Update Report write **Reputation manager 8** - `brightlocal.rm_reports.create` Create Report write - `brightlocal.rm_reports.delete` Delete Report destructive - `brightlocal.rm_reports.get` Get Report read - `brightlocal.rm_reports.list` Find Reports read - `brightlocal.rm_reports.run` Run Report (rerun) write - `brightlocal.rm_reports.update` Update Report write - `brightlocal.rm_reviews.list` Get Reviews read - `brightlocal.rm_supported_directories.list` Get Supported Directories read **Connections 7** - `brightlocal.gbp_account_group_locations.list` List GBP Locations for an Account Group read - `brightlocal.gbp_accounts.get` Get GBP Account Info read - `brightlocal.gbp_connections.connect` Connect GBP Location write - `brightlocal.gbp_connections.get` Get GBP Connection Info read - `brightlocal.gbp_connections.remove` Remove GBP Connection destructive - `brightlocal.gbp_oauth.initiate` Initiate GBP OAuth Flow write - `brightlocal.gbp_oauth.status` Get GBP OAuth Status read **Active sync 5** - `brightlocal.active_sync_alerts.accept` Accept Active Sync Change Alert write - `brightlocal.active_sync_alerts.list` Active Sync Change Alerts read - `brightlocal.active_sync_alerts.reject` Reject Active Sync Change Alert write - `brightlocal.active_sync_requests.cancel` Cancel Active Sync Request destructive - `brightlocal.active_sync_settings.switch` Enable or Disable Active Sync for an Integration write **Clients 5** - `brightlocal.clients.create` Create Client write - `brightlocal.clients.delete` Delete Client destructive - `brightlocal.clients.get` Get Client read - `brightlocal.clients.list` Find Clients read - `brightlocal.clients.update` Update Client write **Listings API 5** - `brightlocal.listings.fetch` Fetch Profile write - `brightlocal.listings.find` Find Profile write - `brightlocal.listings_directories.list` Get All Directories read - `brightlocal.listings_directories.list_by_country` Get All Directories by Country read - `brightlocal.listings_results.get` Get Results read **Rankings API 5** - `brightlocal.data_locations.search` Find Locations read - `brightlocal.rankings.search` Create Search Rankings Request write - `brightlocal.rankings_results.get` Get Rankings Results read - `brightlocal.search_volume.search` Create MSV Search Request write - `brightlocal.search_volume_results.get` Get MSV Results read **AI insights 3** - `brightlocal.ai_insights.prepare` Prepare write - `brightlocal.ai_insights.recommendations` Get Recommendations read - `brightlocal.ai_insights.status` Get Status read **Business categories 1** - `brightlocal.business_categories.list` Get Business Categories read **Time options 1** - `brightlocal.time_options.get` Get Time Options read **White label profiles 1** - `brightlocal.white_label_profiles.list` Get White Label Profiles read Questions ## The BrightLocal MCP server, answered. **Is there a BrightLocal MCP server for Claude?** Yes. actionlake is an MCP gateway: a remote MCP server that gives Claude, or another MCP client, 94 BrightLocal actions across local search grid, local AI visibility, locations and citation builder, through the same eight tools it uses for every other connector. actionlake is independent; it is not made or endorsed by BrightLocal. **What do I need to connect BrightLocal?** BrightLocal API key. The free call account { op: "connections.requirements", service: "brightlocal" } lists exactly what to paste. **Can an AI agent delete or change things in BrightLocal?** Only if its key allows it, and only with an explicit confirmation. 11 BrightLocal actions are destructive, including delete Client, delete Location and delete Report. Each runs only with confirm: true. Under the human confirm policy, or an approval rule on the key, the run waits until a named person approves it. **Will an AI agent use up my BrightLocal API limit?** actionlake paces every call to the limits in the BrightLocal service file: 300 calls a minute per connection. Repeated reads are answered from cache (48 BrightLocal actions can be), which never reaches BrightLocal. **What does a BrightLocal action cost?** One upstream call, the only unit actionlake bills. A list that pages bills one call per page (94 BrightLocal actions page). Cache hits, searches, dry runs and calls BrightLocal refused with 401, 403, 429 or a 5xx are free. The Free plan includes 100,000 calls a month with no card. Paid plans start at US$49 a month for 250,000 calls, with overage from US$0.30 down to US$0.18 per 1,000. **Which BrightLocal API does it cover?** The BrightLocal (local SEO: locations, rank tracking, search grid, reputation, citations, listings and AI visibility) API BrightLocal Management APIs v1 and Data APIs v1 (OpenAPI 3.1, developer.brightlocal.com) at api.brightlocal.com. It is built from BrightLocal's documentation as read on 23 October 2026. 94 actions in 15 areas, each one in the signed service file (version 1.0.0). **Can I combine BrightLocal with my other systems?** Yes. ask joins BrightLocal to ConnectWise PSA or NetSuite on the same customer and returns the answer rather than every row. BrightLocal maps crm.company, which 227 other connectors also map. **Does actionlake keep my BrightLocal data, and where?** actionlake processes and stores data in Sydney, Australia; there is no US region yet. Reads may be cached for up to an hour, and a write clears the reads it affects. Each run's request and response is kept, sealed, for your plan's trace window: 1 day on Free, 3 days on Starter, 7 days on Pro, 14 days on Team, 30 days on Business and 30 days on Enterprise. Your BrightLocal credential is sealed under your tenant's key, never logged and never returned. Your traffic is not used to train models. **Which AI clients can use it?** Claude Code, tested by us end to end, and the Claude app as a custom connector, tested by us with an existing key. Other MCP clients that support remote servers over Streamable HTTP (MCP revisions 2025-06-18 and 2025-11-25) and OAuth dynamic client registration, or a bearer header, should connect the same way; we have not tested them. Or plain REST, under the same action names. ## More connectors like BrightLocal Shares the most action names with - [Trustpilot 6](https://actionlake.com/connectors/trustpilot) - [Semrush 5](https://actionlake.com/connectors/semrush) - [Yext 4](https://actionlake.com/connectors/yext) - [Google Analytics 4 3](https://actionlake.com/connectors/google-analytics-4) - [Demandbase 1](https://actionlake.com/connectors/demandbase) - [Fireflies.ai 1](https://actionlake.com/connectors/fireflies-ai) Joins with, on shared entities - [HaloPSA 2](https://actionlake.com/connectors/halopsa) - [NinjaOne 2](https://actionlake.com/connectors/ninjaone) - [ServiceNow 2](https://actionlake.com/connectors/servicenow) - [TP-Link Omada Open API 2](https://actionlake.com/connectors/tp-link-omada-open-api) - [Simpro 2](https://actionlake.com/connectors/simpro) - [Juniper Mist Cloud API 2](https://actionlake.com/connectors/juniper-mist-cloud-api) Browse - [All Marketing & media connectors](https://actionlake.com/connectors/category/marketing-and-media) - [All connectors](https://actionlake.com/connectors) - [How actionlake compares](https://actionlake.com/compare) actionlake is independent. It is not made or endorsed by BrightLocal; the name is the vendor's own. Counts are from the BrightLocal service file, version 1.0.0. ## Give your agent BrightLocal today. [Connect BrightLocal free](https://actionlake.com/console?start=sandbox) [See pricing](https://actionlake.com/pricing) Start free - 100,000 calls/month, no card. No signup. Hard caps on every key. Cached answers are free. --- Source: https://actionlake.com/connectors/brightlocal More: https://actionlake.com/llms.txt